UK PR, Digital PR & GEO Agency

Serious PR for retail
and fashion brands.

Comms Inc is a senior-led communications agency working with retail, fashion, food and lifestyle brands across the UK. Traditional PR, digital PR and Generative Engine Optimisation — delivered by practitioners who have run press offices and brand strategy at Asda, Debenhams, N Brown and John Lewis. No graduates. No bait-and-switch.

See what we do
Retail fashion rail — Comms Inc works with British retail and fashion brands
All Grown-Ups
What we do

Five disciplines.
One senior team.

01

Traditional PR

National media coverage, broadcast, press office management, issues and crisis handling. Built on 30+ years of senior retail and fashion experience. From £3,500 per month.

02

Digital PR

High-authority links, online coverage and content built to earn editorial trust — strengthening search visibility with transparent reporting. From £3,500 per month.

03

Generative Engine Optimisation

Getting your brand named in AI answers — ChatGPT, Perplexity and Google AI Overviews. Visibility audit, authority content and citation building. From £2,000 per month.

04

Agency to Agency

Senior retail and fashion PR expertise, white-labelled for other agencies. For a pitch, a campaign or an ongoing client. No politics, no turf wars. Project or retainer.

05

Fractional Comms Function

Big-brand communications expertise embedded straight into your team — strategy, corporate comms, crisis and storytelling, without the permanent headcount. Day rate or retainer.

Services & pricing in full →
All
grown-
ups.
The person you meet
is the person who does the work.

Most agencies operate a bait-and-switch: a senior director sells the account, a junior team delivers it. We've all been on the receiving end of that model — and we built Comms Inc to be the antidote. Our team has held senior positions at Asda, Debenhams, N Brown and beyond. When you work with us, you get people who've already solved the problems you're facing — at scale, under pressure, with real accountability.

30+
Years in senior PR
28+
Major brands
30+
Industry awards
6
Sectors

Some of the brands
we've worked with

Supermarket Retail
Fashion Retail
Department Store
Department Store
Luxury Retail
Luxury Fashion
Menswear
Plus Size Fashion
Hospitality
Financial Services
See the full client list →
Who you'll work with

The people who will
actually do the work

EW

Ed Watson

Founder & Managing Director. 30+ years in brand communications. Head of PR at Asda & George, Director of PR at Debenhams, Interim Chief Brand Officer at N Brown Group.

SA

Shakila Ahmad

Director. 25+ years across financial services, retail and hospitality. Central to the transformation of Travelodge. In the PR Week Power Book ten years running.

LB

Louise Barnett

Director. Former BBC journalist with 28 years in retail, FMCG and food & drink. Two PR Week Awards for Best In-House Department. Crisis support for Heineken's pub division.

LB

Lisa Balliache

Director. 25 years in consumer, corporate and B2B across retail and FMCG. Former PR & Communications Manager for the John Lewis press office.

Read the full team biographies →

Ready to work with
people who mean it?

If you want a PR partner who treats your brand with the seriousness it deserves — and brings the experience to back it up — let's talk.

Get in touch